Student Guide

Courses | Course

School: School of Education, Communication and Sport
Course: Communication and Public Relations
Degree: Graduation
Course code: 9652

ECTS: 180
Duration: 3 years (6 semesters)

Qualifications:
To entry through the general system, students must meet the following conditions: have successfully
completed secondary education course or qualification or foreign equivalent; have made the necessary
entrance exams for the course and the classification equals or exceeds the minimum fixed.

Admission exams
One of the following exam:06 Philosofy, 11 History,18 Portuguese
Minimum ratings

Regional preference
Area of influence: vacancies: 30%
Aveiro, Bragança, Castelo Branco, Guarda, Porto, Vila Real, Viseu

Other preferential admissions
Courses with preferential admissions: vacancies: 10%
381,565,602,604

Learning objectives:
The general objective of the degree in Communications and Public Relations relates to staff training in the specific area of public relations, equipped with transversal skills in communication and social organization.
The public relations professional is expected to have a general operating knowledge of all technical and organizational media, and specific in public relations. Must be able to make efficient use of new technologies and of communication and information, without neglecting the ability to interact directly and closely with each other, and flexible and adaptable to new contexts and social, cultural, economic and obviously communication paradigms.

Incoming profile:

Methodologies:

Output profile:

Career Opportunities:

Employability:

Course director:
Handerson Webber Aguiar Engrácio (Telf: 271220135; Ext:5204; email: hengracio@ipg.pt)

Programme

Code	Unit	Year	Semester	ECTS
CRP1901	Oral and Written Expression I	1	1	4
CRP1902	English I	1	1	4
CRP1146	Theory of Communication	1	1	7
CRP1152	Psychology of Communication	1	1	5
UCEE1024	Statistics for Communication	1	1	5
CRP1903	Information and Communication Technologies	1	1	5
CRP1904	Oral and Written Expression II	1	2	4
CRP1905	English II	1	2	4
CRP1906	Communication Semiotics	1	2	5
CRP1907	Communication Research	1	2	6
CRP1908	Persuasion and Communication	1	2	5
CRP1909	Journalism	1	2	6
UCSC1108	History and Theory of Communication	2	1	6
CRP1910	Advertising Theory	2	1	5
CRP1158	Audio Communication	2	1	5
UCSC1109	Sociology of Communication	2	1	4
CRP1911	Visual communication	2	1	5
	Option A	2	1	5
CRP1912	Radio communication	2	2	5
CRP1913	Advertising Analysis	2	2	5
CRP1914	Editorial Design and Communication	2	2	6
CRP1915	Communication Advisory	2	2	5
UCSC1102	Video Communication	2	2	5
	Option B	2	2	4
CRP1916	Communication Deontology	3	1	4
CRP1917	Public Relations Planning	3	1	5
CRP1918	Digital Marketing	3	1	5
CRP1919	Corporate Video and Television Production	3	1	4
CRP1920	Protocol And Public Relations	3	1	5
	Option C	3	1	5
CRP1921	Infographic Communication	3	2	5
CRP1922	Contemporary Models of Communication	3	2	4
CRP1923	Advertising Production	3	2	4
CRP1924	Event Organization And Communication	3	2	4
CRP1172	Final Project / Training Period	3	2	15

Code	Optional units	Year	Semester	ECTS
CRP1931	Reporting Workshop - Option A	2	1	5
CRP1930	Globalization and Communication - Option A	2	1	5
UCSC1104	Social Communication and Sport - Option A	2	1	5
CRP1932	Foreign Language - German - Option B	2	2	4
CRP1933	Foreign Language - Spanish - Option B	2	2	4
CRP1934	Foreign Language - French - Option B	2	2	4
CRP1937	Public Relations Atelier - Option C	3	1	5
CRP1935	Communication and Social Networks - Option C	3	1	5
CRP1936	Public Relations and Interculturality - Option C	3	1	5

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