Courses | Course

School: School of Technology and Management
Course: Marketing
Degree: Graduation
Course code: 3092/9205

ECTS: 180
Duration: 3 years (6 semesters)

Entry Examinations: One of the following tests, 04 Economics, 06 Philosophy, 13 English, 18 Portuguese

Learning objectives:
A student having graduated from this course in Marketing should be able to: understand the way an organization works, its mission and objectives, the good it produces/sells or the services it provides; learn about all the areas of Marketing in a broad sense; know the economic and financial language which enables their interpretation of the indicators of Commercial Management; understand and anticipate the needs of consumers/users; plan and carry out strategic and operational marketing plans; project and apply market studies; be able to work with market segmentation; know and apply marketing techniques.

Incoming profile:

The methodologies of teaching and learning in each course must take into consideration:
» The objectives of the course and the curricular unit;
» The syllabus;
» The means available to the student.

The learning evaluation can be of tree types (Regulation School):
» Continuous assessment;
» Periodic evaluation;
» Final evaluation.

Output profile:
Marketing graduates should:
» be able to understand the way an organization works, its mission and objectives, the goods that it produces/sells or the services it provides;
» learn all of the aspects of Marketing in a broad sense;
» know the economic and financial language so that they can interpret indicators of Sales Management (market quotes, volume of sales, penetration indexes, share of voices, etc.);
» understand and predict consumer/user needs;
» plan and execute strategic and operational marketing plans;
» Prepare and apply market studies;
» carry out market segmentation;
» know and apply marketing techniques;
» explain the implication level of marketing decisions in the company profitability;
» know and apply ICT tools;
» activate knowledge from the social and human sciences;
» know and apply social research methods and techniques;
» acquire a high level of communication skills in writing and speaking (clearly, well-structured, fluently, and coherently with analytical, reformulation and synthetic skills);
» communicate effectively in foreign languages.

Career Opportunities:
Graduates in Marketing can access a wide range of professional features, such as:
- Marketing Director ;
- Market Analyst;
- Product Manager and Brand;
- Technical Comercial;
- Technical Advertising;
- Technical Public Relations;
- Responsible for image;
- Responsible for the Creation and Launch of New Products and Services.


Course director:
Ascensão Maria Martins Braga (Telf: 271 220 120; Ext: 1235; email:


CodeUnitYearSemesterECTSGuide Course Unit
MKT002Financial Accounting11 7 Guide course unit
MKT001Economy I11 6 Guide course unit
MKT003Marketing Management11 8 Guide course unit
G1019Organization and Management11 4 Guide course unit
 Option I - Foreign Language I11 5 Guide course unit
G1055Consumer Behaviour12 7 Guide course unit
MKT006Management Accounting12 7 Guide course unit
MKT004Business Law12 5 Guide course unit
MKT005Economy II12 6 Guide course unit
 Option II - Foreign Language II12 5 Guide course unit
G1134Strategic Analysis and Management21 6 Guide course unit
MF1048Statistics21 6 Guide course unit
G1003Personnel Management21 5 Guide course unit
MKT007Decision Support Systems21 7 Guide course unit
MKT008Information Technologies21 5 Guide course unit
G1138Market Research Studies22 7 Guide course unit
MKT009Distribution and Sales Management22 7 Guide course unit
G1136Services Marketing22 6 Guide course unit
G1137Industrial Marketing22 5 Guide course unit
INF1018Multimedia22 6 Guide course unit
G1139Marketing Communication31 6 Guide course unit
MKT013Ecommerce31 6 Guide course unit
MKT010Trading Strategies31 5 Guide course unit
MKT011Product and Brand Management31 7 Guide course unit
MKT012International Marketing 31 6 Guide course unit
MKT016Entrepreneurship32 3 Guide course unit
G1082Final Project32 17 Guide course unit
MKT015Digital Marketing32 6 Guide course unit
MKT014Simulation Models32 6 Guide course unit

CodeOptional unitsYearSemesterECTS Unit Guide
ULC1037Option I - Spanish I115 Guide course unit
ULC1036Option I - French I115 Guide course unit
ULC1031-1Option I - English I115 Guide course unit
ULC1042Option II - Spanish II125 Guide course unit
ULC1041Option II - French II125 Guide course unit
ULC1032-2Option II - English II125 Guide course unit

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